Hennessy XO
PROJECT DETAILS
GOAL :
Amaze the jury of the Increase the packaging to meet the famous designer
TARGET :
XO consumers
DURATION :
45 sec
BUDGET :
$$
Project's context
For the release of its Limited Edition “X.O Marc Newson”, the Hennessy Cognac House is offering an engaging and unique experience to its customers.
By scanning the QR Code on the bottle, the consumer is immersed in a 360° view of the Hennessy universe where the famous designer tells the story of his collaboration with the brand.
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